How AI Has Transformed Conversion Marketing

How AI Has Transformed Conversion Marketing

According to a recent survey, 80% of marketers use AI in some form or another. Conversion marketing is no exception. With advancements in artificial intelligence, the landscape of conversion marketing is transforming significantly. From hyper-personalisation to using AI tools to optimise your website for conversions; it’s a truly exceptional time for marketing.  

We’ve collated a list of the top 3 types of conversion marketing, along with how they’ve been transformed by AI, as well as the powerful tools used to do this. Enjoy! 

Automated Email campaigns 

AI-powered lead generation tools can analyse your prospects’ online behaviours and create customised emails that resonate with them. By leveraging AI algorithms, you can track email performance metrics and fine-tune your campaigns for better results. Additionally, with AI at the helm, you can optimise email content, subject lines, and delivery times to maximise engagement. Plus, these tools can help you revamp your email strategy and clean up your contact lists for more targeted outreach. Say goodbye to manual data analysis and hello to efficient, data-driven email campaigns. 

Tools: Salesforce, Klavio, Braze. 

AI Reporting 

AI analytic reports are essential tools for businesses looking to optimise their online presence. These reports provide valuable insights into user behaviour, such as which pages are most popular, where users are spending the most time, and at what point they are dropping off. By understanding these patterns, businesses can make informed decisions on website design, content placement, and marketing strategies to improve user engagement and drive conversions. On top of this, AI analytics can help businesses identify emerging trends and opportunities in the market, allowing them to stay ahead of the competition. Overall, AI analytic reports are powerful tools that can help businesses make data-driven choices and achieve their goals more effectively. 

Tools: Microsoft Power BI, Funnel, WPS AI. 

Website traffic/Landing Page conversions 

From improving search engine rankings to personalising user experiences, AI tools can analyse data and predict audience behaviour to help you make better-informed decisions. Say goodbye to guesswork and hello to data-driven strategies for skyrocketing your website traffic and landing pages. Naturally, we feel we cannot mention website traffic and AI without mentioning SEO. According to a Semrush report from 2024, 65% of businesses generate better SEO results thanks to AI. These tools analyse search trends, competition data, and user behaviour to identify the best keywords and content strategies to use on your website and landing pages. By optimising your website for search engines, you can rank higher in search results and attract more organic traffic.  

Tools: YOAST SEO, MOZ PRO, Hotjar.  

Final thought

AI technology has been a game-changer when it comes to lead generation. It offers businesses a powerful way to streamline their sales process and increase conversion rates. In fact, a study by Boston Consulting Group found that incorporating AI into your marketing can boost your conversion rates by up to 20%.  

Discover everything you need to know about integrating AI in marketing, as well as many more topics all designed to make you the best marketer you can be – sign up for our Marketer Moments events today.