Marketing Insights presents Louise Robertson on how to market in regulated industries
It was such a pleasure chatting with Pattern Insurance Chief Marketing Officer Louise Robertson in our latest podcast on how marketing has transitioned from large in-house teams using waterfall marketing to small in-house teams using agile marketing.
In it, we discuss pivoting campaigns and bridging the gap between Sales and Marketing – this episode is a must-listen for marketeers looking to improve internal processes and deliver effective and engaging campaigns.
Listen below to find out more.
Marketeer Moments AI Event Follow Up
Following our latest Marketeer Moments event, Charlotte and James discuss the use of artificial intelligence (AI) in marketing and how it can be used to improve business outcomes.
Whether you’re a marketer, business owner, or simply interested in the future of technology, this episode offers valuable insight into the exciting world of AI-powered marketing.
Listen below to find out more.
The future of marcoms with AI
AI has been catapulted into everyday conversation thanks to the likes of Chat GPT reaching a million users in just 5 days.
With its rapid evolution, marketeers can no longer afford not to keep up. By using AI tools as a foundation for our work, we can futureproof our roles by using it to help us with time management, getting more out of our staff and resources, and enhancing our entire digital marketing offering.
In this podcast, we explore how AI can be used to improve research, communications, and campaigns, as well as save time in our daily routine marketing tasks.
Rise of the bots – something to fear?
It is 2023, but the digital marketing sector is still plagued by ad fraud – what can marketers do to safeguard their interests?
Bots are like steroids; they provide that initial pump needed to bolster a brand, but consistent use and abuse will take its toll in the long run. Whilst there is a time and a place for bots, the grand majority lead to skewed data and users bouncing from your site.
Followers vs email sign-ups – which is more valuable for your brand?
With ever-changing algorithms, you’re at the mercy of social platforms allowing you to talk to your customers, but there’s a case for each and we argue it out in our latest Marketing Insights podcast.
Brand & Deliver – 20 years in the business
This week, Charlotte and Creative Director Elle talk about branding. With over 20 years of branding experience, they focus on how this has changed over the past two decades and the changing pressures that brands are facing. Tune in for an invigorating listen.
The takeover of short-form video
The Drew + Rose Marketing insights podcast is back! This week, CEO Charlotte and Digital Expert Adriana, talk about the takeover of short-form video and what this means to marketers.
Covert with confidence: website wins
In our recent poll, 62% of listeners asked for more advice on the ‘middle of the funnel’ and converting. You asked, so we delivered.
6 ways your business can convert more online
We kick off season 3 with valuable tips from our very own Lively team as Charlotte, Jess and James introduce 6 ways your business can convert more online.