Blog Podcast

AI Vs Human Touch: How Marketing Departments Will Adapt

According to a recent study, roughly 80% of chief marketing officers are planning to increase their organisation’s spending on artificial intelligence (AI) and data for 2024.  

Bridging the Gap between Sales and Marketing through LinkedIn

The disconnect between Sales and Marketing can be a major obstacle for making impact – and conversions. However, there’s a powerful, and pretty universal social media platform that can help bridge this gap, and one that both teams are familiar with – LinkedIn.

How to Determine if the Right People are on Your Landing Pages/Website  

Your website is like a digital storefront, and it’s crucial to ensure that the right people are visiting it. After all, attracting the right audience is key to converting visitors into customers.

How to Optimise and Improve Channels That Are Not Working for You Before You Cut Them  

The landscape of digital advertising is ever evolving, making it common for marketers to encounter channels that seem to fall flat and fail to deliver desired results. However, before rash decisions are made, it’s best to consider optimising and improving the channel’s performance before cutting it.

Finding the Sweet Spot: The Best Frequency for Tracking Numbers and Making Iterations in Conversion Marketing 

In this blog, we’ll explore the best frequency for tracking numbers and the optimal timing for iterations, whilst also delving into the two types of iterations: maintenance and rebuild. 

How to Humanise Connections and Moments While Working Within Algorithms in Conversion Marketing 

Explore how to humanise connections and moments while working within algorithms – with a specific focus on LinkedIn’s algorithm – which rewards dwell time but often clashes with our desire for quick interactions.

What Source is Really Driving Your Conversions? 

Data is your most helpful ally when it comes to understanding the source of what’s really driving your marketing conversions.

How Do You Really Know When Prospects Are Dropping Out of Your Funnel 

The journey through the funnel is not always straightforward.In this blog we’ll explore some key strategies and tools that can help you gain insights into at what point your prospects are dropping out of your funnel… 

Why accept average when you can have exceptional?

In today’s ever-changing marketing landscape, it’s more important than ever to be agile. That means being able to adapt your marketing strategy quickly and efficiently in response to changes in the market or your target audience. 

Marketing boss Louise Robertson shares her insights on effective agile marketing today  

In today’s ever-changing marketing landscape, it’s more important than ever to be agile. That means being able to adapt your marketing strategy quickly and efficiently in response to changes in the market or your target audience. 

The dark side – an AI warning (and glimmers of sunshine)                  

The dark side – an AI warning (and glimmers of sunshine) As a fast-paced, innovative, and proactive agency, we have been thrilled by the benefits that AI has to offer. The technology has transformed our processes and sped up our deliverables with its speedy iterations, brainstorming ideas, concept-creating, video-segmenting, music-making, image-creating, and vector-drawing – to …

Adobe Firefly – Sparking Rapid Creativity

Adobe Firefly: Sparking Rapid Creativity It’s been over a month since Adobe Firefly spread its wings and took flight. The AI platform was promised to be a game changer for creatives, but have expectations been met? Our Drew+Rose creative team have been incorporating the tool into their processes. Here’s what they have to say about …

AI + The lack of legalities

AI + The lack of legalities Our learnings from our fantastic thought-sharing workshop, first, let’s meet the experts: Charlotte Johnson, Founder & CEO of Drew + Rose, is an avid fan of AI across every creative area, from copywriting to project management.  Akbar Ali, Founder of Ali Legal, is A corporate lawyer with in-depth knowledge of the …

Remarkable remarketing – How AI gives you the power to personalise like never before

Remarkable remarketing – How AI gives you the power to personalise like never before With retargeted visitors being 70% more likely to convert on a website than those not retargeted, any effective communications strategy already has this marketing tool in their arsenal. But, only by incorporating AI, can you transform remarketing from just hitting the …

Unlocking the power of AI for creative imagery

Unlocking the power of AI for creative imagery AI can initially feel quite daunting because of its vast scope. It seems like there are endless opportunities out there, which, while exciting, can also be intimidating and confusing regarding where to start. First attempts at creating imagery in A.I tend to be at best disfigured, at …

In Access: Why access can never be in excess 

In Access: Why access can never be in excess Unless you have some form of disability, it’s easy to overlook the accessibility of your website, or treat it like an afterthought. If you’ve never had any issues using or navigating websites, how do you even know what the problems out there are? But ignorance is …

The future of Marcoms 

The Future of Marcoms  Artificial Intelligence (AI) has become a game-changer in the digital marketing industry, providing businesses with valuable insights to optimise their digital marketing strategies.  Here’s how AI will transform digital marketing in the future to improve internal marketing processes, as well as the customer journey:  1. Automation of Repetitive Tasks  One of …

Rise of the bots – an inspiration, not an insurrection!

Rise of the bots – an inspiration, not an insurrection!  AI is something that should inspire opportunity, not instil fear. Yes, it’s true that there are plenty of problematic bots roaming wild in the world wide web, but for every ‘bad bot,’ there is a constructive counterpart that can be used to enhance your digital marketing offering. …

Some Bing to talk about: Why it pays to use Microsoft Advertising 

As a marketeer, search adverts are no doubt an integral part of your business. Excellent for reaching your target audience, increasing brand awareness, and driving traffic to websites.  

Perfect partnership; match made in Seattle

Love knows no bounds, and neither do our partnerships! We have proudly partnered with Seattle-based, Reside Worldwide, to launch the accommodation experience company onto the global stage. 

Followers vs email sign-ups – which has more value for your brand?

Followers vs email sign-ups – which has more value for your brand? To make sure our partners are getting the most value from marketing, we’re constantly analysing data and tweaking targeting to optimise results.

The power of content marketing and storytelling

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you need to think of a better way.

The takeover of short-form video

Short-form video is taking over! Here are the top 4 reasons how this takeover is being recognised and rolled-out in the world of digital paid marketing…  

Google Ads: Is it time for an alternative?  

If you’re a marketeer looking to retarget users who have visited your website, or interacted with your online advertising, Google Ads would usually be your first port of call. 

Drew & Rose team spotlight – Eleanor

Hi! I’m Eleanor, the resident snack addict and Creative Copywriter at Drew + Rose. 

The making of 10 years on

Would you believe that it’s been a decade since London hosted the Olympic and Paralympic Games? We’ve been working with Queen Elizabeth Olympic Park to create their 10-year anniversary campaign, bringing together moments and memories to celebrate the lasting legacy of London 2012. 

Drew & Rose team spotlight – Georgia

Hey I’m Georgia, the Midweight designer at Drew and Rose. I work on branding, web design, printed materials and animation. 

What does the sale of Twitter mean for marketers?

On April 14 2022, Elon Musk offered to purchase social media giant, Twitter, for $44 billion. But what does Elon want to do with Twitter?

Drew & Rose team spotlight – Alessio

Hi, I’m Alessio, a Developer at Drew + Rose. I code and build custom WordPress websites. 

How to lay the foundations for a great website

Think of your website as a shop window, an online space where you house your brand, product or service. As is the case with bricks and mortar spaces, websites can vary from state-of-the-art to badly built and poorly designed. 

Green servers

At Drew + Rose, we’re doing our bit to make sure that we’re as sustainable as possible.

Drew & Rose team spotlight – Alex

Hi, I’m Alex, the Senior Developer at Drew + Rose. I code, build websites and help deliver everything web based at Drew+Rose.  

7 steps to stay ahead with paid social

Paid social media advertising is one of most powerful and cost-effective ways to increase the outreach of any business or services website.

Drew & Rose team spotlight – Shanshan 

Hello, I’m Shanshan, one of the designers at Drew + Rose. I work on branding, website design, video editing and animation.

Should our global FANGS be more transparent?

It all started out as fun and games. We poked, we followed, we chatted, we played quizzes…  but at some point, the fun stopped. 

Discover your archetype

An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.

Drew + Rose team spotlight – Kate

Hi, I’m Kate, the Project Manager at Drew + Rose. I keep our projects on track and, as the main point of contact for our partners, I help to keep them informed, supported and happy through their project journey.

Illustration is here to tell your story

Think about a brand…any brand really. More often than not you’ve likely seen that they’ve employed illustration in one way or another through their branding system.

The golden circle

As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’

Rebranding: before and after

Here at Drew + Rose, we offer full-service marketing communication across print and digital. At the very centre of our offline offering is branding.

Marketing Insights

By Drew + Rose

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