Blog

The Difference Between Growth in Followers and Net Growth Many brands focus heavily on one goal: increasing their follower count. It’s a metric that’s easy to track, report, and celebrate. However, there’s an important distinction between simply increasing followers and achieving a net increase in followers. The real success isn’t just in gaining new followers—it’s …

Performance marketing – how to build incremental gains week on week through Ai and Tech  In today’s fast-evolving marketing landscape, staying ahead means embracing both cutting-edge technologies and data-driven strategies. Performance marketing, with its focus on measurable results, is rapidly being shaped by Ai and new privacy regulations. In this blog, we’ll dive into the …

Consistently exceeding industry standards In today’s dynamic marketing landscape, aligning with industry benchmarks is essential, but consistently surpassing them sets true leaders apart. At Drew+Rose, we strive to push beyond expectations, delivering exceptional outcomes for clients across diverse sectors. Below are some of the notable results we’ve achieved over the past six months. GreenZone Cleaning …

Are you prepared to navigate the shift as companies move away from X.com?

Search Engine Optimization (SEO) has traditionally been about optimising website elements to signal relevance to search engines. However, the SEO landscape has significantly transformed in 2024, primarily driven by the integration of generative Ai into major search engines like Google and Bing.

Leverage the learnings from Dark Ads to optimise your broader marketing strategy 

Apple is expanding its 30% “app tax” to include ad purchases within Facebook and Instagram on iOS devices globally.  

In January this year, Drew + Rose won a highly competitive tender against some of the biggest UK agencies to become Queen Elizabeth Olympic Park’s creative agency, delivering full-service marketing support over the next 4 years.  

According to a recent statistic, companies using AI for SEO outperform their competitors by 50%. A pretty outstanding number, right?! But for good reason…

According to a recent survey, 80% of marketers use AI in some form or another. Conversion marketing is no exception. With advancements in artificial intelligence, the landscape of conversion marketing is transforming significantly.

New ways to maximise your marketing budget Marketers are now looking towards the latest AI and other exciting emerging technologies to maximise the impact of their marketing efforts to optimise their budgets.   But what’s the most effective way to do this?  One thing’s for sure, it’s best to stay clear of vanity metrics, which are …

According to a recent study, roughly 80% of chief marketing officers are planning to increase their organisation’s spending on artificial intelligence (AI) and data for 2024.  

The disconnect between Sales and Marketing can be a major obstacle for making impact – and conversions. However, there’s a powerful, and pretty universal social media platform that can help bridge this gap, and one that both teams are familiar with – LinkedIn.

Your website is like a digital storefront, and it’s crucial to ensure that the right people are visiting it. After all, attracting the right audience is key to converting visitors into customers.

The landscape of digital advertising is ever evolving, making it common for marketers to encounter channels that seem to fall flat and fail to deliver desired results. However, before rash decisions are made, it’s best to consider optimising and improving the channel’s performance before cutting it.

In this blog, we’ll explore the best frequency for tracking numbers and the optimal timing for iterations, whilst also delving into the two types of iterations: maintenance and rebuild. 

Explore how to humanise connections and moments while working within algorithms – with a specific focus on LinkedIn’s algorithm – which rewards dwell time but often clashes with our desire for quick interactions.

Data is your most helpful ally when it comes to understanding the source of what’s really driving your marketing conversions.

The journey through the funnel is not always straightforward.In this blog we’ll explore some key strategies and tools that can help you gain insights into at what point your prospects are dropping out of your funnel… 

In today’s ever-changing marketing landscape, it’s more important than ever to be agile. That means being able to adapt your marketing strategy quickly and efficiently in response to changes in the market or your target audience. 

In today’s ever-changing marketing landscape, it’s more important than ever to be agile. That means being able to adapt your marketing strategy quickly and efficiently in response to changes in the market or your target audience. 

The dark side – an AI warning (and glimmers of sunshine) As a fast-paced, innovative, and proactive agency, we have been thrilled by the benefits that AI has to offer. The technology has transformed our processes and sped up our deliverables with its speedy iterations, brainstorming ideas, concept-creating, video-segmenting, music-making, image-creating, and vector-drawing – to …

Adobe Firefly: Sparking Rapid Creativity It’s been over a month since Adobe Firefly spread its wings and took flight. The AI platform was promised to be a game changer for creatives, but have expectations been met? Our Drew+Rose creative team have been incorporating the tool into their processes. Here’s what they have to say about …

AI + The lack of legalities Our learnings from our fantastic thought-sharing workshop, first, let’s meet the experts: Charlotte Johnson, Founder & CEO of Drew + Rose, is an avid fan of AI across every creative area, from copywriting to project management.  Akbar Ali, Founder of Ali Legal, is A corporate lawyer with in-depth knowledge of the …

Remarkable remarketing – How AI gives you the power to personalise like never before With retargeted visitors being 70% more likely to convert on a website than those not retargeted, any effective communications strategy already has this marketing tool in their arsenal. But, only by incorporating AI, can you transform remarketing from just hitting the …

Unlocking the power of AI for creative imagery AI can initially feel quite daunting because of its vast scope. It seems like there are endless opportunities out there, which, while exciting, can also be intimidating and confusing regarding where to start. First attempts at creating imagery in A.I tend to be at best disfigured, at …

In Access: Why access can never be in excess Unless you have some form of disability, it’s easy to overlook the accessibility of your website, or treat it like an afterthought. If you’ve never had any issues using or navigating websites, how do you even know what the problems out there are? But ignorance is …

The Future of Marcoms  Artificial Intelligence (AI) has become a game-changer in the digital marketing industry, providing businesses with valuable insights to optimise their digital marketing strategies.  Here’s how AI will transform digital marketing in the future to improve internal marketing processes, as well as the customer journey:  1. Automation of Repetitive Tasks  One of …

Rise of the bots – an inspiration, not an insurrection!  AI is something that should inspire opportunity, not instil fear. Yes, it’s true that there are plenty of problematic bots roaming wild in the world wide web, but for every ‘bad bot,’ there is a constructive counterpart that can be used to enhance your digital marketing offering. …

As a marketeer, search adverts are no doubt an integral part of your business. Excellent for reaching your target audience, increasing brand awareness, and driving traffic to websites.  

Love knows no bounds, and neither do our partnerships! We have proudly partnered with Seattle-based, Reside Worldwide, to launch the accommodation experience company onto the global stage. 

Followers vs email sign-ups – which has more value for your brand? To make sure our partners are getting the most value from marketing, we’re constantly analysing data and tweaking targeting to optimise results.

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you need to think of a better way.

Short-form video is taking over! Here are the top 4 reasons how this takeover is being recognised and rolled-out in the world of digital paid marketing…  

If you’re a marketeer looking to retarget users who have visited your website, or interacted with your online advertising, Google Ads would usually be your first port of call. 

Hi! I’m Eleanor, the resident snack addict and Creative Copywriter at Drew + Rose. 

Would you believe that it’s been a decade since London hosted the Olympic and Paralympic Games? We’ve been working with Queen Elizabeth Olympic Park to create their 10-year anniversary campaign, bringing together moments and memories to celebrate the lasting legacy of London 2012. 

Hey I’m Georgia, the Midweight designer at Drew and Rose. I work on branding, web design, printed materials and animation. 

On April 14 2022, Elon Musk offered to purchase social media giant, Twitter, for $44 billion. But what does Elon want to do with Twitter?

Hi, I’m Alessio, a Developer at Drew + Rose. I code and build custom WordPress websites. 

Think of your website as a shop window, an online space where you house your brand, product or service. As is the case with bricks and mortar spaces, websites can vary from state-of-the-art to badly built and poorly designed. 

At Drew + Rose, we’re doing our bit to make sure that we’re as sustainable as possible.

Hi, I’m Alex, the Senior Developer at Drew + Rose. I code, build websites and help deliver everything web based at Drew+Rose.  

Paid social media advertising is one of most powerful and cost-effective ways to increase the outreach of any business or services website.

Hello, I’m Shanshan, one of the designers at Drew + Rose. I work on branding, website design, video editing and animation.

It all started out as fun and games. We poked, we followed, we chatted, we played quizzes…  but at some point, the fun stopped. 

An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.

Hi, I’m Kate, the Project Manager at Drew + Rose. I keep our projects on track and, as the main point of contact for our partners, I help to keep them informed, supported and happy through their project journey.

Think about a brand…any brand really. More often than not you’ve likely seen that they’ve employed illustration in one way or another through their branding system.

As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’

Here at Drew + Rose, we offer full-service marketing communication across print and digital. At the very centre of our offline offering is branding.