Artificial Intelligence (AI) has become a game-changer in the digital marketing industry, providing businesses with valuable insights to optimise their digital marketing strategies.
Here’s how AI will transform digital marketing in the future to improve internal marketing processes, as well as the customer journey:
1. Automation of Repetitive Tasks
One of the most time-consuming tasks for digital marketers is the creation and maintenance of campaigns. AI can help automate many marketing processes, allowing marketers to focus on more creative aspects of their job, such as designing a better customer experience or launching new campaigns. This automation will also reduce costly mistakes and free up resources.
2. Understanding and Predicting Customer Behaviour
AI can analyse large amounts of data in real-time and provide businesses with valuable insights into customer behaviour. This information can be used to create personalised marketing campaigns that resonate with customers, increasing engagement and conversion rates. AI can also identify new opportunities for growth and optimise ad spend.
3. Content Creation and Curation at Scale
Content marketing has a good return, but it is resource intensive. AI-powered tools take over the creation and curation of content, allowing marketers to focus on more creative aspects of their job, such as strategy and analysis. Machine-generated content has been around for a long time, but it was clunky and typically required a complete rewrite. However, AI-powered tools can now create high-quality, engaging content at scale that resonates with the target audience. For example, some AI-powered tools can generate blog posts, social media updates, and even video content based on a topic or keyword.
4. Increases Productivity and ROI
Using AI algorithms, marketers can automate a number of repetitive tasks, increasing productivity and saving time and money. AI also empowers decision-making and helps create better-performing content, reaching out to the right audience with deals they can’t refuse to increase ROI.
80% of customers are more likely to do business with a company if it offers a personalised experience, according to a survey by Epsilon. AI can analyse customer data, based on their preferences, past behaviours, and demographics, to make tailored recommendations such as product recommendations or email marketing campaigns. This level of personalisation can be achieved at scale, saving time, increasing efficiency, and making more informed decisions. It has also been shown to increase the likelihood of customer engagement and conversion.
6. Predictive analytics
AI algorithms can analyse large sets of data to identify patterns and trends that can help digital marketers make more informed decisions. For example, predictive analytics can help marketers identify which customers are most likely to engage, which products are likely to be popular, and which marketing campaigns are likely to be successful. This allows marketers to make data-driven decisions and optimise their campaigns for better performance.
Chatbots are AI-powered tools that can engage with customers in real-time through messaging platforms, websites, and mobile apps. Chatbots can answer frequently asked questions, provide support, and even make personalised product recommendations. By automating these interactions, chatbots can save digital marketers time and resource, while providing a seamless customer experience.
8. Ad targeting
AI algorithms can analyse user data to identify which audiences are most likely to engage with specific ads. This allows digital marketers to target their ads more effectively, resulting in higher click-through rates and conversions.
In conclusion, AI provides digital marketers with a powerful set of tools to create personalised, data-driven campaigns that engage customers and drive conversions.
It can also optimise digital marketing strategies by automating marketing processes, analysing large amounts of data in real-time, creating high-quality content, and personalising the customer experience. By leveraging digital marketing AI, marketers can quickly and easily make more informed decisions that drive better results and increase ROI.
As AI continues to evolve, it will become an even more important part of the digital marketing landscape.
Written by AI, thinking by the humans at Drew + Rose