Drew + Rose Win Multi-Year Contract with Queen Elizabeth Olympic Park

We’re thrilled to officially announce our recent big win – a prestigious, multi-year creative contract with Queen Elizabeth Olympic Park.

After a rigorous selection process involving numerous top-tier UK agencies earlier this year, Drew + Rose won a highly competitive tender to deliver the Park’s brand-led, performance marketing services for the next four years.  

The excellent service and the results we’ve delivered for the Park to date, coupled with our innovative pitch, campaign ideas, exceptional processes and ways of work, won us this multi-year contract. We can promise to Queen Elizabeth Olympic Park, that they can always rely on us and will never have to chase us. 

With Queen Elizabeth Olympic Park’s continued focus as London’s hub for cultural, sporting, and community events, our collaboration will be crucial to the success of driving growth across its B2B and B2C audiences. We will map, track and measure every campaign and project to deliver the best possible results.  

Our strategic proposal for 2024

Our strategic proposal for 2024 included a series of creative marketing campaigns, targeted at increasing visitor numbers and enhancing the overall guest experience. This approach demonstrated our deep understanding of the Park’s brand and audience and showcased our ability to anticipate market trends and adapt strategies accordingly. 

The commitment we have to sustainability and community engagement were also key factors that impressed the selection committee, aligning well with the Park’s future goals and values.

Promoting the East Bank; the UK’s most exciting cultural hub

One of our main initiatives will be to focus on the broader development of East Bank; the UK’s newest hub for innovation, creativity, and learning, nestled in the heart of the Park.  

East Bank is set to become a vibrant cultural quarter, featuring institutions like Sadler’s Wells, BBC, UAL’s London College of Fashion, and V&A in partnership with the Smithsonian Institution.   

These amazing organisations create an environment of education and artistic collaborations contributing significantly to the cultural landscape of the area.

Our involvement will be crucial in supporting these developments, ensuring dynamic and sustainable growth for the community and the cultural sector alike.  

‘Over the past year, we’ve witnessed a remarkable increase in footfall, surpassing our previous records. We are forecasting 20 million visits in 2023/24 and attribute a substantial portion, approximately 6 million visits, to our intensified marketing efforts supported by Drew + Rose.    

We chose to continue our partnership with Drew + Rose as they bring exceptional service, outstanding creatives and extraordinary results that are well above the industry average. Their experience shows they understand the challenges of a growing destination and their values align closely with Queen Elizabeth Olympic Park.’  

Ed Stearns, Director of Communications, Marketing and Strategy at Queen Elizabeth Olympic Park.  

Drew + Rose has been supporting venues and destinations for over 18 years. Developing brands, selling tickets and performance marketing that bridges the gap between marketing and sales to deliver outcomes. 

Discover how our innovative marketing solutions bridge the gap between sales and marketing with outstanding results.  

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