Episode 22
Convert with Confidence – Industry Standards
In this episode of Marketing Insights by Drew and Rose, Charlotte and Adriana explore the limitations of relying on industry standards and why marketers should create their own benchmarks for success.
They discuss the importance of tracking your own data, the benefits of personalised KPIs, and how setting higher goals can boost team morale and drive better results. Learn how to confidently convert above industry averages with proven strategies that work for your brand.
Listen below to find out more.
14.10
Episode 21
AI News Update March
In our latest podcast – March AI Update – Charlotte and Adrianna discuss the biggest impact AI is having in marketing right now, namely; SEO and paid strategy, and some of the exciting updates and announcements that have happened over the past few weeks.
For example, Google’s first core update of 2024 delves into reducing content that doesn’t serve people by around 40%. What does this mean for you if you’ve created your website and blogs mainly using AI tools such as ChatGBT? Find out in this episode.
Listen below to find out more.
15.44
Episode 20
How to build AI + Automation into your marketing strategy.
Following our latest Marketeer Moments event, Charlotte and Adriana discuss the exploration of AI & Automation. In this episode we look at how AI is transforming the way we optimise content from brand-led content to what’s being discussed about your brand online, to automated keyword research (SEO) content optimisation and link building.
We also cover how AI tools have advanced in the last 10 months, especially the core developments of Adobe Firefly supporting designers to make outstanding images. And finally that all important topic of human touch vs AI. We believe human touch to be the sandwich around the AI tools, it adds narrative, humour, emotions – all core human experiences into your marketing strategy.
Listen below to find out more.
20.59
Episode 19
Marketeer Moments: Catapult your conversions follow-up part 1
Following our latest Marketeer Moments event, Charlotte and Adriana explore all things funnel marketing, including how to improve the start, middle, and end of your funnel.
In this episode, we look into removing barriers to buy as well as understanding the difference between demographics and human behavioural needs – and so much more!
Whether you’re a marketeer, business owner, or simply exploring the best ways to turn browsers into consumers, this episode offers valuable insights into the exciting world of conversion marketing.
Listen below to find out more.
22.24
Episode 18
Marketing Insights presents Louise Robertson on how to market in regulated industries
It was such a pleasure chatting with Pattern Insurance Chief Marketing Officer Louise Robertson in our latest podcast on how marketing has transitioned from large in-house teams using waterfall marketing to small in-house teams using agile marketing.
In it, we discuss pivoting campaigns and bridging the gap between Sales and Marketing – this episode is a must-listen for marketeers looking to improve internal processes and deliver effective and engaging campaigns.
Listen below to find out more.
29.34
Episode 17
Marketeer Moments AI Event Follow Up
Following our latest Marketeer Moments event, Charlotte and James discuss the use of artificial intelligence (AI) in marketing and how it can be used to improve business outcomes.
Whether you’re a marketer, business owner, or simply interested in the future of technology, this episode offers valuable insight into the exciting world of AI-powered marketing.
Listen below to find out more.
21.56
Episode 16
The future of marcoms with AI
AI has been catapulted into everyday conversation thanks to the likes of Chat GPT reaching a million users in just 5 days.
With its rapid evolution, marketeers can no longer afford not to keep up. By using AI tools as a foundation for our work, we can futureproof our roles by using it to help us with time management, getting more out of our staff and resources, and enhancing our entire digital marketing offering.
In this podcast, we explore how AI can be used to improve research, communications, and campaigns, as well as save time in our daily routine marketing tasks.
9.58
Episode 15
Rise of the bots – something to fear?
It is 2023, but the digital marketing sector is still plagued by ad fraud – what can marketers do to safeguard their interests?
Bots are like steroids; they provide that initial pump needed to bolster a brand, but consistent use and abuse will take its toll in the long run. Whilst there is a time and a place for bots, the grand majority lead to skewed data and users bouncing from your site.
10.11
Episode 14
Followers vs email sign-ups – which is more valuable for your brand?
With ever-changing algorithms, you’re at the mercy of social platforms allowing you to talk to your customers, but there’s a case for each and we argue it out in our latest Marketing Insights podcast.
12.23
Episode 13
Brand & Deliver – 20 years in the business
This week, Charlotte and Creative Director Elle talk about branding. With over 20 years of branding experience, they focus on how this has changed over the past two decades and the changing pressures that brands are facing. Tune in for an invigorating listen.
19.22
Episode 12
The takeover of short-form video
The Drew + Rose Marketing insights podcast is back! This week, CEO Charlotte and Digital Expert Adriana, talk about the takeover of short-form video and what this means to marketers.
17.39
Episode 11
Covert with confidence: website wins
In our recent poll, 62% of listeners asked for more advice on the ‘middle of the funnel’ and converting. You asked, so we delivered.
14.14
Episode 10
6 ways your business can convert more online
We kick off season 3 with valuable tips from our very own Lively team as Charlotte, Jess and James introduce 6 ways your business can convert more online.
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