iGlobal Forum is an award-winning leader in financial and commercial real estate conferences. iGlobal Forum (iGF) is a positive disruptor that reacted quickly to Covid-19. Instead of closing up shop and hibernating when events couldn’t happen, they took events online. We created a new sub-brand and online platform for iGF’s financial community.
Not many good things have come from the global pandemic, but we are proud to have worked with this innovative and forward-thinking team and, from this, ISCP Club was born and brought to life.
Normally we have one listening session, however, as this was such a complex and large project, we had 3! This was crucial to build the foundation of the brand and platform. The iGF brand was 12 years old, then refreshed by us in July 2020. The founder of the company wanted to keep the logo but everything else was up for review.
The ISCP Club mission is to build a community platform where independent sponsors and capital providers can connect and share deals in a safe and curated space. Imagine if LinkedIn and Eventbrite had a baby…that is the platform we built for the premium members of the iGF financial community. The aim of the platform was to provide top insights and content from the industry leaders, allow premium members to post deals and connect with the directory, and book onto the iGF events.
We ran extensive competitor analysis and reviewed different types of platforms before selecting the final one. The company uses HubSpot for digital marketing, so the platform had to be compatible and, more importantly, secure and powerful enough to cope with the membership size and demand of features.
We created moodboards to show the different routes we could take for the brand and iGF Managing Director Anna Ivanova had a positive reaction to the route that was closest to the original brand. We found that the original brand colour pallet and logo could work well if brought to life differently.
“Sometimes total radical change is not what a brand needs. Often it needs love and attention to just tweak it to make it shine.” Charlotte Johnson, Drew + Rose Together we defined the values, brand proposition and tone of voice. This brand truly cares about the personal, human connections within the community. They provide exceptional information, intelligence and influence, through content, connections and events.
Members using the platform
Active users are booking events