Active Lambeth Website

Conversion Marketing agency Drew+Rose developed the website, brand identity, and digital presence of Active Lambeth.


Active Lambeth took ownership of 8 leisure centres in-house from external provider Better, they challenged us to create a welcoming and engaging brand and website that connected the borough to increase subscriptions and user experience for members. 
The gyms and leisure centres had declining sign-ups via the website due to its difficult and unfriendly user journey.  
Due to this being a public sector council-led project, and Lambeth being our south London home, we supported Lambeth Council by rapidly creating a new brand and producing a 175-page website. 

Many stakeholders were feeding into this huge project, with over 10 content contributors and council boards to sign off each stage. To add to the challenge, we were asked to bring the launch date a week ahead of schedule to allow the project team to edit all content ahead of the gyms opening on 1st April.


We designed and built a 175-page WordPress website in 16 weeks, using Gather Content platform to manage all the contributors, as well as the multiple iterations of copy. We balanced exceptional design, creativity, and digital innovation to ensure that we delivered a AAA rating for accessibility. 

We were able to deliver the impossible ahead of time through exceptional processes, clear communication, status reports, and an agile approach to the solution. 


We were able to stay on track and deliver a totally rebranded premium website ahead of schedule by 5 days. 
A very happy and proud client who is excited for us to continue our partnership for many more years ahead.

“We are delighted with the experience of working with Drew+Rose on developing the Active Lambeth website, who delivered a website that we are incredibly proud of. 

From the initial consultation, the team took the time to listen to our needs and understand the vision we had for our website. They provided valuable insights and recommendations, which helped us refine our ideas and create a more focused and effective website. 

Throughout the development process, the team was highly responsive and communicative, providing regular updates and answering any questions we had promptly. They worked tirelessly to ensure that every detail was perfect, from the layout and design to the functionality and user experience. 

The end result is a website that truly captures the essence of Active Lambeth and effectively communicates our brand message. We have received numerous compliments from members and colleagues, and the website has already had a positive impact for our members. 

We highly recommend Drew+Rose to anyone looking for professional, reliable, and high-quality website design and development services. They are a team of talented professionals who are dedicated to delivering exceptional results, and we are grateful for the opportunity to have worked with them.” 

Reena Patel
Lambeth Gold Commercial Services 
Commercial Services Programme Manager

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Clear and easy to understand training for the Lambeth team to take the WordPress site forward

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Website launch 5 days ahead of the original schedule

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A+++ rating for accessibility