As we continue our incredible partnership with GreenZone into year 5, we work even closer with the sales team to bridge the gap between sales and marketing. Our aim was to keep the same number of leads coming in, focusing on not increasing the quantity, but rather increasing their value and quality.
We worked with the sales team to get weekly feedback on the quality of the MQL’s we produce, using this information to make weekly iterations to the two funnels. We worked to both increase activity that would generate the quality of the leads, as well as decrease the channels and activities that produced low-value leads.
After refreshing the ‘Turn Over a New Leaf’ campaign, we delivered an average engagement rate of 7%, which is double the industry standard of 3.5%.
Our campaign achieved a fantastic 7.3% click-through rate on search ads
In the last 3 months we have:
Brought in 39 qualified quality leads
Increased the following of the company LinkedIn profile by 54%
Increased the interaction on their company LinkedIn page by 362%