Unilever wanted to launch a range of products from Dove, Lifebuoy and Lux in commercial sizes and enter the commercial B2B market. They needed a new brand, inbound funnel, and web shop to compete with online wholesalers.
This was a new product size and industry for the previously B2C group.
We created the Unilever Pros brand, and launched an online shop designed specifically for a B2B audience, in 4 weeks. We built a creative in-bound marketing funnel and created content and advertising assets to promote the new brand to the hospitality sector and drive customers to the site.
Launched a world class brand
Data capture from engaged visitors
Customers went to checkout
launched a B2B offering to 5 industries