Pel & Co


Pel & Co needed our help to bring the ‘everyday engagement ring’ to a saturated jewellery market. With no existing followers or clients, they needed a strong message and identity to attract and build their audience. 

Our strategy incorporated clever imagery, marketing, web development and videography to demonstrate what an ‘everyday engagement ring’ is and why the Pel & Co customer should swap their precious, expensive engagement ring with a beautiful, affordable version. 



With our support, Pel & Co have created a whole new jewellery category.  We’ve helped Pel & Co build a following of loyal advocates.  The brand has expanded to include a range of men’s rings, extending its customer base.