QEOP follower growth campaign
Challenge
The Queen Elizabeth Olympic Park aimed to increase its social media following by 45,000 new followers across its Instagram, Facebook, YouTube, Twitter, and TikTok channels over a six-month period.
Solution
To achieve this, we ran competitions, boosted content, and created engaging content. We learned that higher-priced and unique experiences bring in more followers and better engagements. Advertisements need to be set up for engagement rather than followers. Boosted posts need to have consumer-led messaging, and content needs to be uploaded consistently to encourage organic engagement.
TikTok was a new social channel, and we achieved follower growth by boosting content and producing content series based on ‘Things to do on the Park’ that appealed to relevant hashtags. As a result, we exceeded our target with 40,189 new followers in six months.
Result
+40k
Over 40k new followers across Facebook, Instagram, YouTube & Tiktok
£0.75p
The average CPF achieved across all channels was £0.75p
4,582%
TikTok’s boosted content and ads drive 4,582% growth, taking follower count from 6 to 27.5k
