Life Hacks with Nectar influencer event

Challenge

Nectar wanted to move away from being known purely as a store card for Sainsbury’s and needed to find a way to promote all their loyalty partners.  

Working with Clarion Comms, we designed, curated, and delivered an influencer event providing helpful hack talks to Nectar Card holders. The event design consisted of premium upcycled pallet furniture and unique soft furnishings which created a beautiful calming space. The space was inspiring for guests and incredibly Instagrammable, featuring a neon sign and upcycled flower pallets.   

As we are now more influenced by our peers, influencer outreach programmes and events are a great way to engage with fans and communities  

Solution

Results

The three-day event included 23 talks, with 12 top influencers who shared their top hacks. Sarah Willingham from Dragons Den shared some great financial planning tips. We had root to shoot cooking with eco-chef Tom Hunt, an impressive 30 hacks in 30 minutes from Annabel Staff, and much more.