Camerados
Challenge
Camerados is a social change movement tackling the root causes of problems like homelessness, addiction and loneliness. We were asked to deliver brand positioning, visual identity, print design, a website, marketing and HTML email marketing.
Our relationship with Camerados spans from the organisation’s initial inception to today. We helped to give it a name, formulate its brand and develop its communication strategy.
We identified movement values of solidarity, action and positivity, then carried these over into a visual brand that could inspire change, encourage involvement and make a real difference.
Through visual language, we developed and iterated a communication strategy that helped the movement grow and develop, allowing them to convey their goals, secure funding and describe their achievements successfully.
Solution
Result
“We were a new organisation who needed a brand, website, the works. Now look at us! People want to be a part of what we do because of the vibe Drew gave us. From the brand to the website, we really became something and it’s awesomely cool.”
– Maff Potts, Director, Camerados
Deliverables
