3Sixty brand re-positioning
Challenge
3Sixty, a relocation service provider, needed a stronger brand message to stand out in a competitive market. Their existing message was heavily service-focused but lacked a unique point of differentiation. This ambiguity had become a barrier to sales, making it difficult for the brand to communicate why clients should choose them over competitors. The goal was to refresh the positioning with a clear, compelling message and update the brand identity to reflect it.
Solution
We facilitated a workshop with a branding expert to sharpen 3Sixty’s positioning. Together, we compared and analysed 3Sixty against competitors to uncover gaps and opportunities.
From this process, we created a new brand message and identified three practical ways to bring it to life:
Annual benchmark study – establishing authority and ongoing industry relevance.
Diagnostic quiz – an interactive tool to engage prospects and demonstrate expertise.
Commissioned research – providing thought leadership and credibility in the sector.
To support implementation, we delivered a word board for the sales team, refreshed the social and email styles, and created adverts and landing pages for each of the three initiatives.
Result
The repositioning gave 3Sixty a clear, differentiated voice in the relocation sector. The client was delighted with the new direction and is now equipped with both a stronger message and practical tools to activate it across marketing and sales channels.
