3Sixty Performance Marketing
Challenge
To connect with relocation managers globally to drive high-quality B2B leads. The sales and marketing website was outdated and not driving leads for the sales team to give demos of the 3Sixty platform
Solution
A global marketing campaign to target companies who relocate employees domestically and internationally. We created adverts that show the unique USPs of the platform, using snippets of the platform in action, to give prospective leads a taster of how the platform works to encourage them to book a demo via a microsite, whilst the new sales and marketing website was being updated.
Result
Even without a platform to send people to, we far outperformed benchmarks.
Google Search Ads CTR reached 14%, 9% above the industry average.
We consistently delivered over 15 qualified marketing leads a month, working with 3Sixty’s international sales teams to continually deliver incremental gains through quality of leads over quantity.
Leads were generated in a record-breaking 6 weeks from the launch of the first funnel.
