3Sixty Brand Creation
Challenge
After great success in the US, 3Sixty wanted to increase its position in EMEA and APAC markets. But their desire to go-global with their employee relocation platform needed to be matched with a brand that would stand up internationally. With only the ‘basics’ in place – a logo and primary colour palette – there was work to be done.
Solution
Through a series of workshops, we built out the brand across all areas to appeal to our new global audience. We kicked off by creating 3Sixty’s brand archetype, giving us a guiding star to create its visual and verbal identity. We followed this with over 100 brand assets to use in their marketing funnels in just 6 weeks.
“3Sixty have strong values and purpose, to make ‘people feel at home – even when they’re not’. We loved bringing this to life through people-focused photography – showcasing a range of living situations; with pets, with children, and partners or happily by themselves”
Emma, Account Director
Result
Our quick rollout, which saw us go from brief to execution and rollout in just six weeks, resulted in a new brand and marketing asset that delivered our fastest ever converting funnel – even though the platform we were marketing had still to be built. Want to find out how we did it? Click here.
