Reside Brand Creation
Challenge
Reside required their brand developing from an initial logo and primary colour palette, into a global brand that would level up with worldwide partnerships.
They needed the global brand refresh and website redesign rolled out within just 6 weeks, along with a comprehensive set of marketing assets to promote Reside to potential partners.
Solution
Following our established MAGICAL process, we developed the brand. We balanced the existing logo, created a stronger colour palette to bring vibrance and a more modern feel, and introduced a continuous gold line design component to connect people and experiences together.
The new Reside brand was then rolled out across multiple assets.
Result
The website was re-designed and updated to reflect the new brand style and messaging in just 6 weeks.
We created 80+ assets including internal and external documents, ESG reports, franchise pitch decks, business cards, e-signatures, video animations, stationery and more.
