Lambeth High Street Campaign
Challenge
As a result of the pandemic, local footfall in Lambeth’s retail and event spaces had fallen dramatically. The borough needed a campaign that would restore business and public confidence and encourage residents to ‘Shop Safe, Shop Local’.
To ensure the public felt safe, we delivered clear information on safety measures and Covid protection using fun, vibrant, customised illustrations. These were displayed across social media, high street banners, direct mail, and digital adverts throughout the borough.
To demonstrate the depth of Lambeth’s cultures, we decided on a photoshoot that would champion shops and traders from each area. These ‘heroes’ were displayed on banners, digital boards and marketing, championing the idea of supporting local business.
Solution
Result
35 sites
Seen by thousands
300,000+
Direct mails distributed
