Condé Nast Performance Marketing
Challenge
Condé Nast challenged us to increase subscription growth for Vogue magazine. Through our test-and-learn culture, we refined their paid ads and launched new channels, including TikTok and Pinterest.
Solution
We analysed buyers’ behaviours and, through hyper-targeted adverts and remarketing adverts, we captured the buyers at the right time, which led to an uplift in conversions.
These learnings were then rolled out across other publications such as Wired, GQ, House & Garden, Tatler and World of Interiors.
Result
16% conversion rate on Seasonal campaigns
65% open rate across Mother’s Day email campaign
£0.23 cost per click on Pinterest
