Becca x John Lewis Light Dial experience

Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK

Challenge

BECCA landed in the UK from Australia. They wanted to connect with female Glow Getters in the UK to launch their retail partnership with John Lewis, in-store and online.

For National Selfie Day, we created a real-life experience in the heart of the beauty quarter, Covent Garden, for all to discover their glow. Glowments included a glow-over make up session, then in to the light dial to select your light shade to test your look. BECCA fortune cookies drove customers into store with hundreds of magical prizes.

All of this was achieved in collaboration with our friends the Persuaders, working as one great team on ideas and creative.

Persuaders did all the 3D visualisation, design and build and we created the micro moments, PR, content and social.

Solution

Result

More products were sold at the pop-up event than at any other John Lewis store over the launch weekend.

Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
Conversion marketing agency Drew+Rose created an immersive London pop-up event to launch Australian brand BECCA in the UK
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