Lambeth Council
Challenge
Lambeth Summer of Food and Fun incorporates 60,000 play and learn sessions for young people across Lambeth. The activities span from adventure playgrounds and sports events to arts and crafts. Lambeth was keen on driving ‘sign up’s for the events allowing the places to prepare accordingly.
In previous years the event had been poorly promoted which resulted in a low turnout, especially throughout the hard-to-reach community.
Lambeth commissioned us to design, develop and post organic and paid social campaigns specifically created to engage parents and carers throughout the borough.
To ensure we were completely inclusive, we built out engaging illustrations and animated adverts to drive sign-ups, ensuring all Lambeth’s young people were offered Food and Fun throughout the summer of 2021.
Solution
Result
206%
Increase in social visits
25%
Conversion rate
170,000
Audience reach
650,000+
Organic audience reach
