Unilever Pros

Challenge

Unilever wanted to launch a range of products from Dove, Lifebuoy and Lux in commercial sizes and enter the commercial B2B market. They needed a new brand, inbound funnel, and web shop to compete with online wholesalers.

This was a new product size and industry for the previously B2C group.

We created the Unilever Pros brand, and launched an online shop designed specifically for a B2B audience, in 4 weeks. We built a creative in-bound marketing funnel and created content and advertising assets to promote the new brand to the hospitality sector and drive customers to the site.

Solution

Results

Launched a world class brand in

4 weeks

19%

of engaged customers went through
to checkout

10%

data capture from engaged visitors

Launched B2B offering to 5 industries in

12 weeks