Although Emmy London’s brand was well established within the luxury bridal sector, following the royal wedding, Emmy London was promoted as a luxury accessory beyond bridal.
An entire brand repositioning was required to appeal to their new customer base, who desired beautiful work shoes and accessories.
During a long-term partnership with Emmy London, we’ve redesigned the visual brand, designed and developed a new website, created marketing assets across multiple channels and delivered HTML email marketing support.
An initial rebranding exercise in 2011 helped Emmy London to discover the brand values of the products, competitor set, peer group and target market, charting the journey of the shoes from initial sketch to beautifully packaged products.
Intended to reflect Emmy’s elegantly crafted, quintessentially British and undeniably beautiful products, the new brand led to the delivery of new stationery, printed marketing materials, shop signage and packaging. As a result, the brand experience was revitalised, and Emmy’s product range opened to a wider audience.
Delivery of a Shopify ecommerce website allowed Emmy’s sales to rocket. Further social media and HTML email campaign support brought an extra digital marketing dimension to the business.